Unconvention is about music. It is about looking to the future of music how it will develop and flourish with the opportunities now available in the ever changing technological age. It is about being independent. Held over two days, Unconvention is a music conference that is run by and for, the grass roots of the industry. Our simple goal is to bring together like minded individuals to discuss the issues that are important to them and to the future of independent music.

Some of the most exciting voices of the industry are coming together to discuss, debate; provide insight and inspiration.

Unconvention is about the music industry; what makes it tick and what makes it stagnate. It is about you as an artist; how you can evolve and how you can get your music heard. It is about the labels who champion this music. It is about everyone who works with or wants to work with music whether they are promoters or publicists.

The vibrant music industry is in a state of constant evolution; there are new problems and new opportunities every day. We have to think differently about what we do, and why we do it. The solution isn’t going to come from the established industry, it will come from you.